How to Attract Gen Z Talent Amid the 'Mass Resignation'

Kaila Mathis

Whether you're experiencing it within your own workplace, or you're reading another 'new chapter' post on LinkedIn, you probably noticed that America is experiencing resignations at record rates right now.

After over a year and a half in a pandemic, a significant shift in priorities in the workplace and a widespread adaptation of remote work, employees are being more proactive than ever about:

1. Setting their own boundaries
2. Leaving environments that don't fit their workstyle
3. Diving into what they're passionate about

Gen Z is particularly known for being most attracted to companies that mirror their values, beliefs and work-life balance - so reaching them in a time of workplace revolution will be more challenging than ever. But with the right approach, you can access premier talent from the most passionate and driven generation yet.


Live your mission.

Any company can say they value sustainability, DE & I and workers' rights, but Gen Z is willing to do the research on who actually works to make them a reality. If you're looking to work with creators who authentically represent your brand, make sure your brand is inherently authentic in its mission to begin with, and be very transparent about how you do so.

Step outside the 9-5 model.

The Future of Work is all about allowing people to work on their own time. Of course, daily expectations for meeting attendance and project completion are necessary, but incorporating flexibility in the rest of the work day allows creators to work when they feel most inspired and energized - not just when they're required to be 'on the clock'.

Tap into freelancers.

The creator economy is full of professionals that thrive on passion projects with brands that best model their values and interests. Using them as a resource can bring you higher access to specialized talent for specific initiatives - meaning instead of searching for the perfect 'one size fits all' employee, you can find the best person for every project you produce.

Create a healthy work environment.

Gen Z is more keenly aware of the importance of mental and physical health than ever - specifically because the generation has experienced more hardship in this arena than any before. Work plays a huge part in creators' health, so it's important that you: set healthy work-life boundaries and reduce stress in the workplace, provide resources and benefits for talent to tap into, and be actively mindful about how you can reduce the risk of burnout for your employees.

Pay them fairly and equitably.

Young talent is incredibly vocal in their advocation for fair and equal pay for all creators. If you're found to be biased in your wage distribution, or simply do not pay any of your talent accordingly with their skillset and workload, you'll face a much higher likelihood of losing talented employees. Research typical rates, set standards of pay for everyone who joins your team and be transparent about how people are paid at your company.

Kaila Mathis
Kaila graduated from Villanova University in 2021 with a B.A. in PR & Advertising and Journalism, with a minor in Spanish. She is now the Growth Manager at CLLCTVE and a Freelance Writer for Adweek.
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