BooSocki, a sock company built on shared experiences, was finding it challenging to create content that engaged Gen Z viewers.
We conducted a discovery call to source brand pain points, goals and creator preferences. Then, we paired them with creators we felt best met their needs.
BooSocki asked those creators to create a piece of content for social media that captured the experience of gifting BooSocki socks and the essence of the brand as a whole. BooSocki sent socks to each of the creators to include in their deliverables.
After receiving their content, BooSocki said they envision their brand utilizing CLLCTVE creators every month in an effort to boost their social media content. The brand specifically appreciated the opportunity to source a diverse set of freelancers directly from its target market, and said the experience helped them understand what Gen Z consumers are looking for in their content.
Visit our For Brands page to learn more about how you can simplify and expedite your talent search through CLLCTVE.