Techstars Markets Its Gen Z Events Through Gen Z Creators

Kaila Mathis

The Problem

Techstars was looking for a way to market its Startup Weeks held around the country by tapping into creators in the pool of college students they were targeting to register.

The Solution

We paired Techstars with 5 college students in CLLCTVE's network. The brand prompted the creators to utilize their preferred medium to create promotional content for use on Instagram, TikTok, Twitter and LinkedIn. The content was specifically created by college students, for college students, to reach them on their native platforms and showcase what they could gain from attending the event.

The Result

Techstars' CLLCTVE-sourced creators designed content across mediums that was able to be utilized by Techstars to promote Startup Week, and attract students that felt compelled by the brand's vision and mission to make success attainable to entrepreneurs of every level.

Looking to Source Creators Yourself?

Visit our For Brands page to learn more about how you can simplify and expedite your talent search through CLLCTVE.

Kaila Mathis
Kaila graduated from Villanova University in 2021 with a B.A. in PR & Advertising and Journalism, with a minor in Spanish. She is now the Growth Manager at CLLCTVE and a Freelance Writer for Adweek.
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