How Do I Set a Creator Up for Success?

Kaila Mathis

Sourcing a creator for your company for the first time? Or maybe you've worked with freelancers before, but have run into issues with timeline, budget or quality? CLLCTVE is for creators, by creators, so we've gathered our top tips for ensuring you're setting the people you work with up for success.

From @dre0316 on

Provide a detailed creative brief 📜

Often, companies know exactly what they're looking for out of a gig or project. If that's you, be sure to provide your creator with a brief that outlines context + background, size and scope of the project, target audience, tone + style, objectives and deadlines. If you're not quite sure what you're looking for yet, work with your creator to form an agreed-upon brief together.

Set an agreed-upon budget 💸

Work with your creator to determine a budget that accurately reflects their experience, skills and talent. Be sure to factor in the expected hours dedicated to the gig, as well as any additional expenses they might incure (equipment, software, travel, etc). A happy creator = a better end result.

Communicate clearly & regularly🗣️

In order to avoid confusion, missed deadlines or content that doesn't match your expectations, be sure to check in with your creator regularly for progress updates and to answer any questions they have.

Build long-term relationships 🤝

Finding creators that work well with your team and meet deadlines + expectations is something to be celebrated. When you find a freelancer you enjoy working with, be sure to stay in touch following the gig, tap them for future projects and consider them for part- and full-time roles within your company.

Looking to Source Creators Yourself?

Visit our For Brands page to learn more about how you can simplify and expedite your talent search through CLLCTVE.

Kaila Mathis
Kaila graduated from Villanova University in 2021 with a B.A. in PR & Advertising and Journalism, with a minor in Spanish. She is now the Growth Manager at CLLCTVE and a Freelance Writer for Adweek.
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