Marketing genius comes in many forms, targets many different consumers and yields varied results. At CLLCTVE, we love boosting creative marketing techniques that have captured the hearts and wallets of humans everywhere. This week, we're taking a look at Slack, Lyft, Glossier, Sephora and TED.
Slack is a brand that has recently dominated its market. Since the world of remote work, Slack solved many problems of communication and efficiency. The app has been a favorite of many companies mainly due to their actual application, but they have implemented amazing marketing techniques as well. The company has been able to use the reviews from their past customers as their source of marketing on their “Slack Wall of Love” posted to Twitter. Showing potential customers real life accounts of people loving Slack has proven to increase their sales!
Lyft is a ride share service that is loved by many due to it’s accessibility and convenience. Although many other brands also share these key qualities, Lyft has separated itself in Gen Z’s eyes because of it’s socially conscious values. An example of Lyft backing up their social values was when they donated $1m to the American Civil Liberties Union during a New York taxi strike in order to protest a travel ban.
In less than a decade, Glossier has become a well known name in the beauty industry. They have demonstrated excellent growth marketing. A way that Glossier has had so much success is by building a relationship with their customers in a fun, inclusive, honest tone. This has allowed Glossier’s customers to truly trust them.
Sephora has successfully built a digital experience from a successful physical store. When online shopping became more popular due to the pandemic, Sephora was a brand that actually flourished. One way Sephora found success in the online market was by using an application that allowed their customers to digitally “try out” their products. Sephora cemented their relationship with their customers by truly going above and beyond to meet their needs.
TED is a successful platform for global conferences about thought-provoking ideas. TED has recently been working on their growth marketing. They started to offered free YouTube Content which has garnered them 21 million subscribers. Their free content has allowed them to really build their brand and make them a household name around the world.