Built specifically for the side hustle generation, Boost allows users to manage their cash flow, build personal wealth and improve financial literacy. It's like Quickbooks, but tailored to Gen Z's needs and experiences. The brand came to CLLCTVE looking to learn more about young side hustlers' pain points in managing their finances and maintaining financial literacy.
We paired Boost with Gen Z side hustlers to source information about their biggest financial pain points. Along with written survey responses, Boost collected videos of creators describing their pain points in order to allow the brand to kickstart its socials with video content.
Boost worked with CLLCTVE creators to better understand:
Boost sourced 30 unique video responses from their creator matches, providing them with evergreen content for future use and authentic representations of the lived experiences of young freelancers.
Both the insights gathered and the videos sourced allowed the brand to receive inexpensive market research, exposure to potential users and actionable insights on what its target market needs most.