5 Ways to Provide Creators With Constructive Feedback

by
Kaila Mathis

Content is rarely delivered exactly how you envisioned it on the first try. Revisions are normal, and frankly encouraged, to ensure you receive the deliverables you're looking for. However, vague feedback about how what you received 'just isn't what you were looking for' or 'needs to feel *livelier* *more fun* *insert monotonous descriptive word here*' typically won't result in successful corrections.

Instead, try out these tips below to build a more cohesive relationship with your creator, provide clear expectations and work toward your dream deliverable.

1. Start with what you like.

Instead of jumping into every detail you don't like about the content you received, start off by highlighting what you enjoy about the creator's work. This will build their confidence, disarm their defense in order to better prepare them for feedback and give them a better idea of what you're actually looking for.

2. Provide clear details for adjustments.

Have a vision in your head that you're not seeing actualized through the content you received? Try sourcing example content from similar brands and creators online, pointing what you do and don't like about each. These can work to form a mood board for your talent.

3. Showcase examples for ideal content deliverables.

Have a vision in your head that you're not seeing actualized through the content you received? Try sourcing example content from similar brands and creators online, pointing what you do and don't like about each. These can work to form a mood board for your talent.

4. Set clear expectations for when you expect revisions to be delivered.

It can be incredibly frustrating to give feedback and wait days on end for iterations, especially when a project is time sensitive. To avoid this, provide a deadline for adjustments when sending feedback, and follow up when the deadline is near to ensure edits are submitted within your timeline. Freelancers often juggle many projects at a time, so these reminders can go a long way.

5. Respect the expertise of the creator you're working with.

You likely chose to work with your creator because they have a history of high quality content output, received great referrals from past clients, understand your industry and target audience, or all of the above. Stay open to their input throughout the editing process, even if it veers form your original vision.

Kaila Mathis
Kaila graduated from Villanova University in 2021 with a B.A. in PR & Advertising and Journalism, with a minor in Spanish. She is now the Growth Manager at CLLCTVE and a Freelance Writer for Adweek.
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