3 Foundational Steps for Developing Your Creative ID

Kaila Mathis

CLLCTVE hosted CLLCTVE University: The Ultimate Creator Accelerator for 10 Weeks of Spring 2021. Each week came with its own upskilling workshop hosted by a CLLCTVE Creator.

Aeola Lu, Sophomore Graphic Design Major at the University of Minnesota, and Catherine Dao, Sophomore Graphic Design and Philosophy Major at Chapman University, teamed up to host their workshop on Developing A Creative ID.

The workshop discussed who you are as an individual, how that can translate into your creative work, and how that can turn into your next job.

To help creators best prepare for their workshop, Aeola and Catherine provided three foundational steps for developing your creative ID.

3 Foundational Steps for Developing Your Creative ID

1. Reflection

This is the time to think about who you are, what makes you that way and who you want to become in the future. Ask yourself:

Who are you?

  • Who are you as a person?
  • What is important to you?
  • What are you trying to achieve as a creator?

Who influences you?

  • What are your influences?
  • Who inspires you?
  • What inspires you?

2. Transposition

This step centers around assessing what you’ve reflected on. This can be displayed through:

  • The type of work you do (mediums, clients, projects that you take on (paid and unpaid, commercial and personal))
  • Your content and profile styles, tone, and mood
  • What you do to differentiate yourself from others

3. Projection

Now it’s time to turn who you are personally and creatively into work and money-making opportunities. Where and how do you put forward who you are?

  • Form ideas for making money from your talents
  • Explore side hustles that capitalize on your strengths and passions
  • Live by the mantra: “Attracting energy as you radiate it”

Kaila Mathis
Kaila graduated from Villanova University in 2021 with a B.A. in PR & Advertising and Journalism, with a minor in Spanish. She is now the Growth Manager at CLLCTVE and a Freelance Writer for Adweek.
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